2013

Do you know what a “package” is?

　Yes, I do. It is the “something” that gives mysterious power to the “content” by wrapping or covering it to prevent it from spilling or spoiling, to prevent it from breaking, to make it easy to carry, to make it look cool, and so on. That is the “package.

　If you look around you, you can easily find it. For example, there are milk packages, candy packages, CD packages, and cosmetics packages.

　So, what is “package design”?

　That's right. It is the “design” of a package that gives such “contents” mysterious power.

　Design” means ”a form with a purpose. Thinking about and creating a form with a purpose is also “design. There is also “design” that does not create “form,” but here we would like to consider “design” that creates “form.

　Package design” refers to ”a form conceived to give magical power to its contents. It can also be said that it means “to think of a form in order to give a mysterious power to its contents.

　There are people who make “package design” their profession. They are called “package designers. This exhibition is an exhibition of “forms” created by such “package designers,” each with their own theme.

　The common purpose of the exhibition is to “discover the meaning, the power, and the fun of packaging once again! The common goal is to “discover the meaning, power, and fun of packaging once again!

　In this world, there are many things for which there seems to be no answer, in addition to things for which there is an answer, such as a Kanji test or arithmetic. There are also many things for which “there is an answer, but it doesn't seem to be a single answer.
　In addition to things like tests that “have a good reason,” there are also things like “I don't know why, but I am attracted to it,” or “I really like it, but I don't know why,” which make the world interesting.

　These things that we don't understand the reasons for are what make our lives so enjoyable and rich. Perhaps it is a mysterious enjoyment that only a creature called “human being” with a “heart” can feel.

　Design” is strongly connected to this ”mysterious enjoyment. So, please enjoy this exhibition. This is not a place for study, but a place for fun.

　Yes, you read that right! The study is over here! From now on, let's play with “packages” and enjoy “design” as much as we can.

Shinya Nakajimasinya, Principal of Package Elementary School

［Designers]　
　Naoko Akai (KOSE)
　Kiyoshi Ishida (underline graphic)　
　Hiroyuki Ishiura (Suntory)
　Taiki Inoue (Sony)　
　Kazushige Oue (Kanome Design Office)
　Taishi Ono (POLA)　
　Takashi Kagotani (Dai Nippon Printing)
　Kaori Kondo (Shiseido)
　Yuki Sugiyama (Hakuhodo)
　Kenichi Tanaka (Amphur)
　Takashi Matsui (POLA)
　Sumiko Matsuda (Tiger & Design)　
　Kenichi Hirose (Sony)
　Shigeru Yamazaki (KOSÉ)　
　Itsuro Yumoto (Kao Corporation)

［News of 2013]
　LINE users exceeded 100 million.
　Mt. Fuji registered as a World Heritage site.
　Abenomics starts