2015

The members of this exhibition are all package design professionals. By professionals, we mean that we do package design as our “job. And by “work,” we mean that we fulfill someone's requests with our designs. The most common request is probably “make it sellable. Most of our members deal with mass-produced goods. Mass-produced products must be sold in large quantities. When we are asked to “make it sell,” we have to come up with a design that will sell. If you say, “No matter if it doesn't sell, let's make something beautiful,” you will be scolded and that will be the end of it. It is our “job” to respond to requests, so we have to respond to requests. That is what design is for, as long as it is done as “work.

That's right.

But is answering requests the whole point of design? No, I don't think so. There are many things. I think there is more to design. I think there is more to design. And I think that “NANKA” ultimately has something to do with human happiness. I am beginning to have a delusion that this “NANKA” is ultimately related to human happiness. NANKA” not just selling, ‘NANKA’ not just telling, ‘NANKA’ not just organizing, ‘NANKA’ not just organizing, but ‘NANKA’ that is related to human happiness.

Package Koufukuron.

The “Happiness Theory of Packaging” is a journey in search of this “NANKA”. The members of this project have always been involved in package design as their “work. After working with them for a long time, I have come to realize that they are all really “serious and honest. That is why it is so hard to find the answer to the question, “What is ‘nanka’? I don't think I will be able to find the answer again this year. I don't think we will be able to find the answer this year either. But the brightness with which they continue to search for “nanka” is one of their strengths.

This year's theme was “Sake!

Seven years have passed since the first “Rice” event. If the yeast works well, we should be able to produce a delicious “Sake! will be produced if the yeast works well. If the yeast works well, we should be able to produce a delicious “Sake! I am still holding on to the hope and expectation that there might be something in the flavor of sake.

Nakajimashinya

［Designers]　
　Naoko Akai (KOSÉ)
　Kiyoshi Ishida (underline graphic)
　Taiki Inoue (Sony)
　Kazushige Oue (Kanome Design Office)
　Takashi Kagotani (Dai Nippon Printing)
　Kaori Kondo (Shiseido)
　Kenichi Tanaka (Angfa)
　Yuka Nagasaki (Shiseido)
　Kenichi Hirose (Sony)
　Shigeru Yamazaki (KOSÉ)
　Itsuro Yumoto (Kao)

［News of 2015]
　Olympic emblem issue
　My number system begins
　Paris terrorist attacks occur