Noto Reconstruction Support Project “Tsunagu Ishikawa no Sake”

Kundo Koyama “Tokyo Kaigi” x “Package Koufukuron” June 16 - 22, 2024

”Package Koufukuron” designed the label for ‘Reconstruction Support Sake’ to support sake breweries in the region hit by the Noto Peninsula earthquake.

 On January 1, 2024, the Noto region of Ishikawa Prefecture was hit by a severe earthquake, which resulted in the complete or partial destruction of 11 sake breweries in Noto. Breweries in Ishikawa Prefecture came up with the idea of 18 brands of “reconstruction support sake” to be sold as a united effort to help their friends, and requested us through the BS Fuji program “Tokyo Kaigi“.

 In this exhibition, you will see the entire 45-day project from the request to the launch. The exhibition will show not only the final design but also the design plans of all participating members. We hope that as many people as possible will become aware of and support “Tsunagu Ishikawa no Sake” through this exhibition.

 Products can also be ordered from the venue via smartphone. A portion of the proceeds will go to support Ishikawa Prefecture and the sake breweries affected by the disaster.

[Designers]
 Naoko Akai (KOSÉ)
 Hiroyuki Ishiura (Suntory)
 Kiyoshi Ishida (underline graphic)
 Kazushige Oue (OUE DESIGN)
 Takashi Kagotani (Dai Nippon Printing)
 Masahiko Kimura (GK Graphics)
 Kaori Kondo (Shiseido Creative)
 Yohei Shirai (Sun-AD)
 Kenichi Tanaka (COTORI DESIGN STANDARD)
 Mayumi Tomita (GK Graphics)
 Yuka Nagasaki (Micke Design)
 Sumiko Matsuda (Tiger & Design)
 Shigeru Yamazaki (KOSÉ)
 Itsuro Yumoto (Kao)

[News in 2024]
 Noto Peninsula, Ishikawa Earthquake, intensity 7